Representing "The Ultimate Driving Experience" is something sets Bavarian Motor Works (BMW) apart from its market competitors. As an avid fan/owner of BMW, I wanted to create an example series of two forms of design: Performance Ad Creative, and social account posts.
With its latest release I took the 2023 BMW M240i xDrive and used it as the subject piece to this series. With rigid lines, bold contrasts and a completely re-imagined interior, this car is an amazing inspiration for a contemporary and sleek design style.
Applied Usage: Ad Creative | Social Media Posts | All Billboard Displays
Creative Direction: Kaileb Bowers
Photography: Gathered from online sources
Videography: Self-Shot and Edited
Graphic Design: Kaileb Bowers
'23 BMW M240i xDrive Social Video
I created this small social media reel to highlight some iconic features of the car such as: Winged mirrors, a new LED headlight/brake light system.
Created using: Adobe Premiere Pro
Shot using: Suction cup phone holder, and iPhone 13 Pro w/ Cinematic shot settings.
Shooting Time: 1hour | Editing Time: 2hours
