Personal Blog
Linkedin thought leadership newsletter that focuses on the progressing world of brand marketing. New editions are created as I learn of emerging moments, or misunderstood concepts in the space.
Featuring: Case Studies | Research | Visual Design | Industry Leader Insights
Web Design + Copy
Duck Co. - Created full web redesign, and copywriting.
Obi Decor - Consulting on page layout, and created all web copy.
Social Media Work
Kalamazoo FC
Oversaw all digital content as Digital Brand Director from November 2018 to November 2021, and remotely produced all graphic content until August 2022. I created a highly engaging and user friendly Wordpress website during my time there, but due to technical limitations of the new media manager, they have since had to change the website and platform.
During my oversight, we grew the IG page from 600 followers completely organic within a very small audience market. Additionally we were able to leverage our social presence to drive 6-figure livestream revenue to fans in 6 countries in our first year of offering.
Lobby App Campaign
As Co-Founder & Head of Brand, it was a key part of my role to oversee the messaging/copywriting for our client campaigns. In collaboration with the creators themselves, and with an established set of brand preferences all copy was approved by me and activated via our channels.
Outcome: The campaign created an over 30% increase in user retention as compared to any of the platforms previous campaign attempts. We drove 300k sign ups within our first week of the campaign, and the campaign hashtag (#LobbyApp) drove a total of 30M views within our first month, and to date has driven more than 65m views on TikTok.